{flarosso by Astalift} Review x Makeup Launch!

How many of you have heard of Fujifilm?

I can almost hear you all going, Duh! That photography brand from Japan!

And how many of you know that Fujifilm has a makeup line?

I'm not kidding about this! Fujifilm is known for its amazingly insta-friendly instax cameras, innovative photograph development techniques and all that, but not many of us are aware that they've branched out into beauty and makeup products!

A Brief History

For more than 10 years, this Japanese brand has expanded its research into beauty products, with the aim of using Fujifilm's best photography technologies in skincare to promote more photogenic skin. The successful research led to the launch of their skincare brand, Astalift.

What's more, they've further outdone themselves by creating makeup that also makes use of photography technologies! On 17 May 2018, Astalift launched a new line for their makeup brand, flarosso!

And guess what? Astalift and Sample Store so kindly invited me down to Nex for the launch in Singapore! Tysm <3

Astalift flarosso Eyeshadow Quad and Blush

What is flarosso?

The name is a combination of the elegant flamingo and passionate rosso, which is Italian for the colour "red".

Rosso, or red,  is a nod towards the red-coloured anti-oxidant, Astaxanthin, that is present in all Astalift products.

Photography Technology in Makeup

The new line of flarosso makeup that was launched has Fujifilm's top photography technologies incorporated into its creation.

1. Overlay Effect Technology
• This technology boosts the saturation of colours for clear and vivid presentation. Fujifilm uses its proprietary nanotechnology in ASTALIFT flarosso by interlaying yellow, magenta and cyan colours. The result is beautiful, vivid makeup that gives you an instant radiance, as if a spotlight is shining on you.
2. Edge Effect Technology
• Inspired by Velvia, one of FUJIFLIM’s most famous photographic films, this technology gives the edges of your makeup more colour saturation and making them appear more vivid by regulating the colour inhibitors along the boundaries of both vivid colours and soft colours.

flarosso Products

My favourites are the blushers and lipsticks, so I was delighted to hear that my focus for the event would be these 2 products! There's also the eyeshadow quads and highlighter, but I don't really know how to use eyeshadow yet. 

All four products will help us to become more photogenic- and who wouldn't want that? 

Keep reading to see the lipsticks, blushers, eyeshadows and highlighters!

First up, the ASTALIFT flarosso Tirabaci Lipstick!

I have on Tirabaci Lipstick in shade PK01 here.

The Tirabaci Lipstick are a series of creamy lipsticks that glides on like a dream and stays put for hours! The colour is buildable- perfect for even the shyest of makeup lovers to layer on for our ideal shade.

Unlike the pearlescent eyeshadow quad, the lipsticks delivers a multi-dimensional satin effect. Not sure what that means? To be honest, me neither, until I tried it. The finish is in between a matte and a cream look. See the swatches below! 

Tirabaci Lipstick swatches from left to right: RD01, PK01, PK02, CR01 and BE01

This formula will definitely ensure hydration throughout the day. It even partially concealed the dryness of my lips and made them look plumper and youthful! 

What I especially like is how forgiving it is. If you ever need to do a touch up on a moving vehicle or without a mirror, you'll know how important it is to have a forgiving lipstick! For a quick application or quick fix, simply swipe it on and smack your lips! It blends out beautifully, leaving no harsh edges.

Tirabaci Lipstick shades from left to right: RD01, PK01, PK02, CR01 and BE01.

All Tirabaci Lipstick cases are slim, black with pink designs... and MAGNETIC! It makes a satisfying and very secure "click" when the lid is capped properly, and if you have a collection of it, it'll all stick together in your drawer. No more worries about lipsticks rolling everywhere! 

I mean, you could have some kind of divider or stand for your lipsticks, but magnetic casing is more fun. There was also the option to personalize* it with your name on the bottom piece, with 2 or 3 fonts to choose from! 

Personalization might not be available outside of certain events.*

flarosso Tirabaci Lipsticks retails at $46.

Second of all, ASTALIFT flarosso Luci Blush!

These 5 blushers creates a transparent veil of colour, making it an excellent product to use on its own, or blended over another blush to intensify the look. Like the Tirabaci lipsticks, you can simply layer this blush on to achieve your ideal colour. 

What's special about this particular blush is that its formula consists of a unique blend of polymers, which provides a unique fluid and silky guide upon application. This is what gives it its amazing staying power while still giving your cheeks that beautiful creamy, even pop of colour.

Pro Tip: Use the Luci Blush to sculpt facial dimensions- make your cheekbones pop with that au naturel flush! 

The brown tone on the right will work well as a contour- dust it on lightly if you're fair skinned, and layer it on if you've got darker skin!

Luci Blush Swatches directly under bright spotlights.

Newbies will also be happy to know that powder blushers are the most forgiving! Mistakes won't be obvious and easy to fix as well. Simply use dry facial tissue or cotton buds to gently rub the mistake. This will diffuse the colour, and the excess will be picked up by the tissue or cotton bud! 

Pro Tip: Apply Luci Blush over your eyeshadows to make them pop!

Luci Blush swatches under regular indoor lighting.

And like I said, because of how creamy and aerated it is, this powder blush stays on all day- perfect for a long day! I had it on all night, and the colour didn't fade. However, don't expect magic- if you blot your face or touch up on your base makeup throughout the day, the colour will fade faster.

flarosso Luci Blush retails at $55.

Thirdly, the ASTALIFT flarosso Intenso Eyeshadow! 

So many of us love playing around with eyeshadows! It's fun, it's colourful, and it can really change up our looks. The Intenso Eyeshadow has great colour payoff, and get this- it has a pearly sheen finish! #shutupandtakemymoney

The eyeshadow comes in a quad (i.e. 4 complementary shades), which can be used together or separately to create refined day-to-night looks. I was so lucky to have met Jason at the event launch. He taught me quite a few tips about applying eyeshadow, which I totally appreciate! 

flarosso Intenso Eyeshadow retails at $65.

Last but definitely not least, the star product of the launch...

ASTALIFT flarosso Luci Highlighter!

This highlighter is very different from the intense highlighters that we've come to know and love. You know, the insta-makeup where every girl glows up with a swipe of blinding highlight? 

The Luci Highlighter is a subtle powder that draws attention to the high points of the face, like any other highlighter: cheekbones, under the brow bones, bridge of the nose and cupid’s bow. However, instead of blinding people, it creates a soft radiance for a sweet, romantic glow. 

Photo credit: Female Magazine

Here you can see professional makeup artist Jason applying the highlighter on me. You don't have to look too closely to see that I'm having my monthly breakouts (and the eyelid tape fail of the day), but please focus on my nosebridge and forehead area to see the radiance of the highlighter! XD

For a size reference, I'm also holding on to the highlighter compact btw!

Because it's a powder compact (and boy, do I mean compact! Check out the slim packaging!), it can be easily reapplied throughout the day, whenever you feel that you could do with a little more radiance. 

For those of you who don't know me, I have some trouble sleeping. On the day of the event, I slept at 10am. Obviously, I didn't get much sleep, nor did I get any quality of sleep. Look at how normal I look in the photo below, as if I slept at night like a regular human being! 

Pro Tip: To achieve this healthy look, this kind lady pictured on the left lightly dusted the Luci Highlighter all over my face. Yea, ALL OVER. You can't see any obvious glitter or pigments on my face irl, and it looks natural in photographs.

You can do that because this product controls light reflection to help us achieve photo-ready intense colour pay-off regardless of the ambient lighting. And we all know how hard it is to get great lighting! 

flarosso Luci Highlighter retails at $55.

*****

I had fun at the event! The Astalift staff members were all incredibly friendly and helpful, and I've learnt quite a bit from them about makeup that evening. Thank you so much to Astalift and Sample Store for the invite!

Oh, and I'll be sharing expert eyeshadow tips from a professional makeup artist in another post! You can follow me on Instagram (@love.life.love.unicorn), where I post updates about my next blog post.

For more information, visit http://www.astalift.com.sg/ 

All products mentioned in this post is available in all ASTALIFT retail stores from 17 May 2018.

ASTALIFT @ Wisma Atria

#03-30

Telephone Number: (+65) 6238-6386

Opening Hours: 10:00 am to 10:00 pm daily

ASTALIFT @ JEM

#01-20

Telephone Number: (+65) 6734-8860

Opening Hours: 10:00 am to 10:00 pm daily

ASTALIFT @ NEX

#01-70

Telephone Number: (+65) 6481-3937

Opening Hours: 10:00 am to 10:00 pm daily